Persuasion test · 4 minutes
You're too smart to be manipulated.That's exactly what they're counting on.
Fourteen everyday moments: a hotel with 'only 1 room left', a lab coat selling face serum, a countdown timer, a friend who did you a tiny favour. Pick what you'd really do. We'll tell you how easy you are to influence, and which tricks work best on you.
4 minutes14 scenariosNo salesperson involved
Six persuasion tricks, one score
Marketers, influencers and the occasional colleague use the same six levers: scarcity, social proof, authority, reciprocity, liking and pressure. None of them make you gullible; they work because they're shortcuts our brains use all the time. The test measures how strongly each one pulls on you.
Fort KnoxSalespeople see you coming and quietly give up.
The Raised EyebrowNice try. You'll think about it.
The Sometimes YesHard to fool, unless they push the right button.
The Soft TouchYou can say no. You just usually don't.
The Easy YesMarketers would like to thank you personally.